According to Twitter’s official 2023 data, tweets with videos have 10 times higher engagement rates than plain text, and video content is 6 times more likely to be retweeted. In the field of digital marketing, video has become the best content carrier to break through the platform’s algorithm.
In this article, we will explore the value of posting videos on Twitter, how to make the best videos, and share some professional tips to help your content stand out.
Why Post Videos on Twitter?
The most engaging type of content on Twitter is video. The platform has more than 330 million active users per month. Studies show that tweets with videos are 10 times more engaging than tweets without videos.
Whether you are a business looking to build a brand, a content creator sharing your life, or someone who just wants to connect with others, posting videos on Twitter can expand the reach of your message.
Videos can tell your life and stories in a way that text cannot. They can attract attention faster, inspire emotions, and provide information quickly.
In addition, Twitter’s algorithm tends to favor video content. Twitter’s latest video recommendation algorithm (updated in Q1 2024) shows:
- Priority display mechanism: The exposure weight of video content in the For You recommendation flow has increased to 38%, far exceeding pictures and texts (12%)
- Traffic tilt policy: For videos uploaded using Twitter Media Studio, the initial push volume increases by 50%
- Completion rate economy: For videos with a playback time of more than 15 seconds, the interaction rate increases by 0.7% for every additional 1 second
This means that as long as you carefully create videos and bring valuable content to users, you are more likely to get more traffic and attention.
What’s the Best Type of Video to Post on Twitter
For Twitter, the best videos are those that are short, to the point, and visually attractive. Here are some popular video types:
| Type | Applicable scenarios | Technical Specifications |
| Product Demonstration Video | New product release/function update | Show usage scenarios in the first 5 seconds and insert CTA every 15 seconds |
| Industry report interpretation | Build a professional image | Dynamic infographic + voiceover narration |
| Behind the Scenes Documentary | Brand story communication | Handheld lens + natural light shooting |
| User Testimonials Collection | Improve conversion rate | Real scene shooting + subtitles to strengthen key sentences |
Golden formula for video length:
Brand awareness: 6-15 seconds (using loop playback structure)
Education and guidance: 45-90 seconds (set suspense turning points every 30 seconds)
Activity promotion: 20-30 seconds (including 3 core information levels)
How to Add Videos to Twitter
Posting videos on Twitter is simple, and here are some tips for optimizing them:
- Format: Twitter supports MP4, MOV, and a few other formats.
- Aspect ratio: Videos with a 16:9 aspect ratio work best.
- Resolution: For clarity, the resolution should be at least 720p (HD).
- File size: Twitter supports videos up to 512MB, but keeping your videos small will help improve loading times and ensure they display properly.
How to Go Live on Twitter
Live on Twitter is an effective way to interact directly with your audience. The equipment configuration plan is as follows.
| Budget level | Camera Solution | Audio Solution |
| Basic level | iPhone 14 Pro | Rode VideoMic GO II |
| Professional | Sony ZV-E10 | Shure MV7 |
| Enterprise | Blackmagic URSA Mini | Sennheiser MK4 |
Top Tips for Creating Twitter Videos
Use tags
Add relevant tags to your tweets so that your video can appear in search results and attract a wider audience. However, don’t overuse tags, usually two or three precise tags are enough. Generally, they are: brand hashtags (#YourBrandTips), content hashtags (#VideoMarketing), and trending hashtags (#TwitterX)
Follow influential people in the same field
Follow influencers and brands related to your content. Interact with influencers in the same field as much as possible.
Take advantage of trending hot topics
Take advantage of the current hot topics to create content. This can increase its visibility and attract a wider audience.
Consistency in content areas
Consistency is the key to cultivating loyal Twitter fans. Continue creating content in a certain field and posting videos regularly to attract viewers and help maintain visibility.
Conclusion
Posting videos on Twitter is an effective way to increase engagement, grow your brand, and connect with your audience. By following the content of this guide, you can create visually appealing Twitter videos.
For those interested in downloading Twitter videos for offline use, visit XTW Downloader, a simple and effective tool for downloading videos from Twitter.
